Project: “Let Pure Spectrum Be Your Advantage”
Project Type: Video Branding Campaign
Client: Pure Spectrum CBD Oil
Client Category: Sports
Part of a 3-spot campaign of branding videos featuring iconic cross-fit athlete Brooke Ence for Pure Spectrum CBD oil, to support marketing efforts around the 2018 Reebok Cross-Fit Games, including In-Stadium video board advertising.
Hurrdat executed the full campaign -“Balance,” a :30 Brand Spot, a :60 Brand Spot, and a :90 loop for a tradeshow booth in lighting speed, going from Pre-Production to delivery in under 30 days, to meet the clients firm delivery date presented by the Crossfit Games.
The spots were also repurposed and ran on both the client’s social channels, and the Reebok Crossfit Games social channels.