Aurélien Longet, Head of User Experience at Wizama: “It’s really important for me to validate all the work we have done on the user experience for this device not (only) by the players, but also by people of the same skills in user experience design.”
Gathering family members to share sociable moments can be a challenge. Technology has created a gap between generations. Wizama wishes to bring back the pleasure of playing together by introducing SquareOne, a new entertainment console, mixing the magic of video games with the conviviality of board games. An ecosystem of objects creates new ways of playing that makes the gaming experience unique for people who are sensitive to the values conveyed by the board game: sharing and usability.
This hybrid game board impresses with its combination of digital and physical content. The product succeeds in reviving board games by adding a new game concept. By bringing the digital to life it creates a joyful social experience across age groups. SquareOne is flexible, scalable and, not unlike an app-store, it creates a whole ecosystem of choices.